Sales Intelligence

Incorrect password
$250K Activity Blueprint
Cross-referenced: NetSuite (Jan 2024–Feb 2026) × HubSpot CRM
Live Data
Last updated: Feb 2026
Funnel benchmarks
Required funnel per rep by tier.
Benchmarks are now aligned to the funnel PDFs: Veteran Reps (Elite + Jesse) and New Reps (under 6 months).
Elite Reps (Veteran Funnel)
Veteran benchmark requirements
462
per month
Prospecting Dials
110
per month
Convo's over 2 minutes
20
per month
Deals Created
6
per month
Deals Closed
$250K
monthly target
Revenue
New Reps (<6 months)
New rep benchmark requirements
961
per month
Prospecting Dials
136
per month
Convo's over 2 minutes
30
per month
Deals Created
9
per month
Deals Closed
$75K
monthly target
Revenue
Live sync every 1 minute.
Live sync: waiting for first HubSpot pull.
Deals Generated Leaderboard
Daily
    Total--
    Weekly
      Total--
      Monthly
        Total--
        🎯

        The big surprise — calls aren't the gap.

        Newer reps (Blair, Cameron, Jason) are making more calls per month than your top 5. Blair logged 810 calls/month vs Seb's 282. The differentiator is deal quality, not call volume.

        💰

        Deal value is everything.

        Top performers average $4,500–$5,600 per deal. Newer reps are closing at $1,500–$2,100. To hit $250K at $2K AOV you'd need 125 deals/month — that's physically impossible. Raising AOV is the fastest path.

        📈

        Volume + pipeline is the compound effect.

        Top performers need ~$750K pipeline at any time (3× target). With 35–55 deals closing per month, that means consistently adding 50–70 new qualified leads into the pipeline every month.

        Individual performance
        Rep-by-rep breakdown.
        Based on 26 months of NetSuite revenue data cross-referenced with HubSpot activity since Jan 2024. $250K/month = quota. Dots = months above $250K.
        💬
        SMS tracking methodology
        SMS values are pulled from HubSpot Communications (channel type = SMS), grouped by rep owner, then converted to monthly average over the 8-month window (Jul 2025–Feb 2026). To refresh the numbers later, rerun the pull script and it will update SMS_TOTALS_BY_REP automatically for both the rep cards and comparison table.
        SM
        Seb McCole
        Pro
        Avg Monthly Rev$195K
        Avg Order Value$5,628
        Calls / Month282
        Emails / Month398
        SMS / Month0/month
        Meetings / Month0.5
        Closed Lost / Month18.8
        Deals / Month34.7
        To $250K78% of target avg
        Gap to $250K
        Increase deals/month from 34 → 45. Focus on lead pipeline volume — the AOV and conversion are already elite.
        DD
        Daniel Donskoi
        Pro
        Avg Monthly Rev$189K
        Avg Order Value$4,517
        Calls / Month246
        Emails / Month240
        SMS / Month<1/month
        Meetings / Month1.2
        Closed Lost / Month63.6
        Deals / Month41.9
        To $250K76% of target avg
        Gap to $250K
        Increase calls from 246 → 325/month AND raise AOV from $4,517 → $5,500+ by targeting higher-value gym clients. Either lever alone gets close.
        NM
        Nathan McConnell
        Pro
        Avg Monthly Rev$183K
        Avg Order Value$3,683
        Calls / Month145
        Emails / Month402
        SMS / Month0/month
        Meetings / Month0.7
        Closed Lost / Month32.7
        Deals / Month49.7
        To $250K73% of target avg
        Gap to $250K
        Highest deal volume (49.7/mo) but lowest AOV ($3,683). Raising AOV to $5,000 alone would push avg to $248K. This is a pricing/client mix fix, not an activity fix.
        PJ
        Peter Jordan
        Pro
        Avg Monthly Rev$171K
        Avg Order Value$4,966
        Calls / Month173
        Emails / Month418
        SMS / Month2/month
        Meetings / Month4.0
        Closed Lost / Month34.6
        Deals / Month34.4
        To $250K68% of target avg
        Gap to $250K
        Good AOV ($4,966) but deal volume needs to go from 34 → 51/month. Email activity is strong (418/mo) — needs more calls to drive more at-bat conversions.
        TH
        Tim Heasman
        Pro
        Avg Monthly Rev$158K
        Avg Order Value$5,301
        Calls / Month275
        Emails / Month1,015
        SMS / Month<1/month
        Meetings / Month0.3
        Closed Lost / Month6.3
        Deals / Month29.9
        To $250K63% of target avg
        Gap to $250K
        Exceptional AOV ($5,301) — highest email activity (1,015/mo suggests strong automation use). Biggest gap is deal volume: 30 → 48/month. More pipeline, not harder work on existing leads.
        JT
        Jesse Thompson
        Pro
        Avg Monthly Rev$112K
        Avg Order Value$4,198
        Calls / Month320
        Emails / Month1,296
        SMS / Month0/month
        Meetings / Month0
        Closed Lost / Month13.8
        Deals / Month26.6
        To $250K45% of target avg
        Gap to $250K
        Activity is there (320 calls, 1,296 emails/mo). Has hit $360K — so the ceiling is proven. Focus: deal volume consistency. Needs 27 → 60 deals/mo. Pipeline fill rate is the constraint.
        BS
        Blair Sheppard
        Growing
        Avg Monthly Rev$38K
        Avg Order Value$2,085
        Calls / Month810
        Emails / Month~1,000
        SMS / Month0/month
        Meetings / Month0
        Closed Lost / Month6.0
        Deals / Month18.4
        To $250K15% of target avg
        Priority focus
        Too many calls, wrong targets. 810 calls/mo with $2K AOV = chasing small fish. Stop at 300 calls, target B2B gyms with multi-equipment orders ($5K+).
        CW
        Cameron Waite
        Growing
        Avg Monthly Rev$26K
        Avg Order Value$1,469
        Calls / Month522
        Emails / Month~1,000
        SMS / Month0/month
        Meetings / Month0.4
        Closed Lost / Month2.4
        Deals / Month17.8
        To $250K10% of target avg
        Priority focus
        Lowest AOV on the team ($1,469). Quality over quantity — stop selling single items, push packages. Target commercial gym fit-outs. HubSpot win rate data is the key benchmark here.
        JC
        Jason Conn
        5 months
        Avg Monthly Rev$13K
        Avg Order Value$2,084
        Calls / Month363
        Emails / Month~2,667
        SMS / Month0/month
        Meetings / Month0
        Closed Lost / Month1.3
        Deals / Month6.3
        To $250K5% of target avg
        Priority focus
        Very early stage. Very high email activity (2,667/mo) but only 6.3 deals closing. Focus on conversion from quote to close — not more outreach.
        CD
        Chris Dennis
        3 months
        Avg Monthly Rev$2.4K
        Avg Order Value$802
        Calls / Month433
        Emails / Month~5,000
        SMS / Month0/month
        Meetings / Month3.0
        Closed Lost / Month0
        Deals / Month3.0
        To $250K1% — too early
        Priority focus
        1 month in — benchmark only. Extremely high email activity suggests automated outreach setup. Focus: first 3 qualifying conversations with real B2B gym prospects.